Gulder seeks to invoke confidence in men

NIGERIANS aspiring to become the ultimate in their ventures can look up to Gulder beer, produced from the stable of Nigerian Breweries Plc. The brand is set to motivate men to confront their fears as they strive for new heights and achieve such with its recently released commercials.

In one of the commercials, a man stares at a beautiful lady as she walks into a boutique but while he admires her and wants to make a move, fear and doubt creep in to to suggest a possible rejection. The story turns out differently. Another commercial has a man visit his proposed father in-law, an army General, for the first time. Known to brutalise men who hang around his daughters, mere staring at his picture on the wall made the suitor so scared he needed his girlfriend to reassure him. But he was able to conquer his fears and in the end was received with a rare smile and warm handshake by the General.

The third commercial presents a career-driven youngman not getting due rewards for his contributions in the office. He is afraid of confronting his boss, wondering how he would pay his rent and pay for his car loan if the boss is displeased and he is fired. He fears he might even lose his fiancée. But he braves the odds and confronts his boss who also welcomes him and ushers him into a seat.

According to Onyeka Okoli, Senior Brand Manager, Gulder seeks to play significantly revolutionary roles in the lives of its teeming customers nationwide.

“At work, at play and in building relationships, Gulder is the beer brand that inspires men to succeed in everything they aspire to do and achieve,” Okoli said.

“We have played this role since the brand berthed in the country and this time around, we want to take men to the point where they can confront their fears and battle them till success is achieved.”

Continuing, Mr Okoli says the Gulder brand, through research and relationships with its market has discovered that “the greatest limitations to success reside in the imagination. They are not always real. The young man that loves a girl but cannot state his intent is only scared. The man who is scared of meeting his boss or his prospective in-laws is also afraid of the unknown.

“But Gulder says we can go on, confront our fears and live to enjoy the fruits of success it would bring to us at the end of the day. In doing this, Gulder will continue to remain the number one national premium beer, playing a significant role in the life of its consumers.”

Already, the Gulder brand through its radio programmes hosted by famed motivational speaker, Muyiwa Afolabi and themed ‘The Ultimate State of Mind (TUSOM)’ buoys motivation among Nigerians. The show, which is produced in pidgin English and Igbo targets men, Gulder’s main target.